Ted Baker competition D&AD

as well as penguin books i am also looking to do a competition for the design company Ted Backer, just found their blog to help me with reserch. what i am requiered to do is sell the “britishness” of Ted Backer to countries such as the USA, China or Japan which to me sounds easyt as i LOVE! Japan :3 and i LOVE Manga too but for the time being just stick to looking at fashion illustrations and “britishness”

http://www.harristweed.org/blog/

http://www.tedbaker.com/home.aspx